Faithful customers, who return for repeat purchase, can be the difference between a business that succeeds, and a business that fails.

Relationship marketing is vital business skill that every entrepreneur must possess. Taking care of customers must be a prime priority for every business owner.

There are simple, cost-effective methods to engage your customer and create longevity in relationships. It is worth exploring the advantages of having a Relationship Marketing strategy in place, and the many uses it has in the effective day- to- day running of your business.

There are many frugal ways of implementing a Relationship Marketing strategy, including; “The effective use of the telephone”; “The benefits of direct mail campaigns”; “The importance of face to face relationships”; “Creating loyalty schemes”; and “Making effective use of the Internet.”

Abdullah Ali-Ahmadi offers seven tips on how to build lasting relationships and then reap the limitless rewards of customer loyalty.

This is a practical, common sense guide illustrated with tried and tested methods and plenty of real life examples. Abdullah’s tips and advice are refreshingly down to earth, demand a low budget, and if carried out effectively, can result in a very high ROI.

Here is a snippet of Ahmadi’s advice, from his ‘Relationship Marketing’ book:

“People buy from People”

Genuine direct contact is one of the most effective methods in creating lasting relationships. Here are three tried and tested successful methods on how to engage your customer through face- to- face contact:

1. Give a little back. Offering free talks in your area of specialism can be extremely effective. The loyal customer, and the prospective loyal customer, are receiving valuable knowledge for free and instant feelings of good will are established. It is also a good opportunity for networking, and possible new product research.

2. Be special, feel special. Inviting your customers to a special event can make them feel valued and privileged. Inviting them to a product launch or to celebrate a special anniversary of your company will make them feel appreciated, and involved. This in turn will lead to brand loyalty and excellent “word of mouth” marketing.

3. Exhibit, network, learn… Small businesses are not likely to think of exhibitions as their “thing.” This is a mistake, as exhibitions can benefit the smallest of businesses. Attending or organising an exhibition for local businesses in your area can not only drum up new sales, but can also give you an opportunity to meet with, and learn from your competitors.

Don’t miss out on Abdullah’s valuable tips and suggestions on how to build lasting relationships with your customers simply click the following link: http://amzn.to/2mFqA54