You are probably thinking that there must be some mistake with the title. Gaining new or more customers should entail at least a bit of advertising right? In the grand scheme of marketing and boosting your business, advertising is a great way to reach out to new customers. However, we are here to give you the way to reach out and gain new customers without much damage in your pocket.

Business promotion is a factor in driving the marketing efforts of an establishment. Having good promotional scheme can produce and deliver profits to any business owner. But majority of the entrepreneurs are mistakenly taking promotion as marketing itself. This is a major misconception and understanding this could give you the avenue to generate more awareness and boost your sales for your business.

Marketing is organised and arranged in eight key elements which are called the marketing mix – the four Ps (preparation, persuasion, projection and propagation) and the four Cs (customers, costs, competition and capacity). You can see that, rather than promotion being marketing, it is merely one of the eight constituent parts of marketing, which are Product, Price, Promotion, Place, Customer, Competition, Costs and Capacity.

Promotion, while can be done through different agency and paid medium can be done without dipping deep into your pockets. All it needs is understanding and taking care of your customers’ needs and expectations thus creating a brand for your business.

Abdullah has more than 30 years of business experience and have worked with countless of businesses in uplifting their system to generate customers and understand them in a level that they haven’t have before. And here are some of his tips on attracting customers without the good old ads from his book “Customers Without Advertising”:

1. Be consistent: Your image must conform and be in line with your core customer’s expectations and perceptions.

2. Make sure everything is compatible: The three ingredients for creating a total image for your business image are: business image, product image and personal image. These need to reflect, and be compatible with, each other.

3. Make it uniform: Your image or physical appearance needs to convey a permanent, uniform and consistent image. This is important because customers want the reassurance that they can come back. They don’t like businesses that here today and gone tomorrow.

Your customer is the driving force for your business, catering to their needs and leaving a lasting positive impact to them will reflect towards your business. The way that your customers perceive your business affects how they can promote via recommendations and word of mouth about your enterprise.

Read more about your customers and how to improve your business with Abdullah’s book “Customers Without Advertising” and other books here: