Seminar Aims
- Enhance your business’s performance by using very low cost promotional techniques
- Appreciate the difficulties in getting value from advertising.
WHO SHOULD ATTEND?
The workshop will benefit anyone wishing to learn novel methods of communicating with customers and improve their business’s performance and profitability.
Seminar outline
- Pricing Planning Process
- Price Policies, Strategies and techniques
- Pricing Myths
- Promoting your Business
- Developing Business’s Identity/Image
- Promotion by building relationships
- E-marketing: email, web-marketing, social media
A Personal Action Plan
- To do List
- Reminder List
Learning Objectives
By the end of the day, delegates will be able to:
- Truly appreciate what marketing is really about
- Eliminate misconception and prejudice Re: Marketing
- Appreciate the pivotal role the customer plays in your business
- How to get excited about existence of Competitors in the Market
- Adapt practical marketing tools by using marketing planning process
All the sessions are highly inter-active and will be carried out by formal class presentations, individual and group activities, course material, teaching aids and handouts. Further references and reading lists and sources of further help and advice will be given at the end of each session.