Seminar Aims
- gain the knowledge and key concepts of Marketing
- use marketing to improve their business success.
WHO SHOULD ATTEND?
Come and learn what Marketing is really about, become aware of popular misconceptions about marketing. The seminar is guaranteed to change your views with regards to marketing and help you to acquire ground-breaking ideas to increase your customer base.
Introduction
- What is marketing?
- Definition of Marketing
- Where it came from?
- Misconception about marketing?
- How Does Marketing Work
- Characteristics of a Marketing focussed business
- Marketing Cycle
- Marketing Mix
- Marketing research
- Research Methods
- Uses of Direct and Indirect Research
- Research Methods
- How to design a research campaign
- Selecting a Target Market
- Customer Analysis
- Pareto’s Concept
- Core, Secondary & Tertiary Customer
- Customer Profiling
- Competitors Analysis
- Direct & Indirect Competitor
- Cooperation or Competition
- Competitor as a sign of reassurance
- Marketing Mix Research
- Product Research
- Pricing Research
- Place Research
- Promotion Research
- Marketing Planning Process
- Developing Marketing Aims & Objectives
- Marketing Audit: Internal & External Analysis
- Marketing Research
- Marketing Mix Decisions
- Review & Evaluation
A Personal Action Plan
- To do List
- Reminder List
Learning Objectives
By the end of the day, delegates will be able to:
- Truly appreciate what marketing is really about
- Eliminate misconception and prejudice Re: Marketing
- Appreciate the pivotal role the customer plays in your business
- How to get excited about existence of Competitors in the Market
- Adapt practical marketing tools by using marketing planning process
All the sessions are highly inter-active and will be carried out by formal class presentations, individual and group activities, course material, teaching aids and handouts. Further references and reading lists and sources of further help and advice will be given at the end of each session